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Bangkok Airways (PG) Highlights
ASIA'S BOUTIQUE AIRLINE; Exclusive Service to Exotic Gems
The 'boutique' campaign aims to strengthen Bangkok Airways' goals and to define the pillars of its brand.
The resulting outcome is to position Bangkok Airways as a credible and trust worthy airline, while maintaining a
modern and trendy boutique-like character.
A boutique normally refers to a small specialized business; often catering to niche markets.
Applying this philosophy, Bangkok Airways' positioning as a "boutique airline" aims to offer the best
personalized service to passengers and to develop more exotic and cultural destinations.
Bangkok Airways distinguishes itself with five main pillars that define its initiative:
1. Boutique Lounges
- The clean and comfortable boutique lounges are similar to business-class style lounges offered by other airlines,
but the striking difference is that it is available to all passengers with no extra charge or hidden fees.
2. Boutique Airport
- Bangkok Airways' owns and operates three boutique airports—Samui, Sukhothai, and Trat.
Each airport's unique architecture was designed to blend in with the natural and cultural surroundings of each of Thailand's three provinces.
Samui Airport's open-air, thatched terminal buildings blend seamlessly with the tropical gardens and coconut groves of Koh Samui. Currently, Bangkok Airways service direct flight twice daily between Koh Samui and the shopper's paradise, Hong Kong.
Sukhothai Airport, situated among the calm rice paddies, reflects traditional Thai architecture.
Finally, Trat Airport highlights the essence of the province's surrounding natural environment.
The uniqueness of each airport complements Bangkok Airways' boutique characteristics.
3. Appetizing Menu
From lounge snacks to in-flight meals, passengers flying on Bangkok Airways will never fly to their destination on an empty stomach.
Full-course meals served on board are prepared and delivered with the highest level of food safety standards.
4. Exclusive Service
Bangkok Airways' hospitality and personal touches that accompany passengers from the time they book their tickets to their
safe arrival at their destination wraps up the airline's boutique experience. "Friendly service with a smile" is truly Bangkok Airways'
unique personality that optimizes the joy flying and brings a sense of humanity back to air travel.
5. New Aircrafts
Ensuring passengers arrive safely at their destination is Bangkok Airways’ primary concern, which is why the airline maintains the newest aircraft fleet to grace the skies. All Bangkok Airways’ aircraft models are modern and brand new; each aircraft’s service time never exceeding five years before they are returned and replaced with a brand new one. Bangkok Airways’ aircraft are also decorated with colorful liveries of the various exotic and cultural destinations, thus adding to the airline’s trendy and boutique feel.